Papad. But make it crunch.
My Business turns familiar lentils and big Indian spices into bite-sized, ready-to-eat kraks made for chai breaks, desk drawers, and every hungry commute.
India's crunch.
Lentil + spice + extreme crisp.
Our opening promise
No tiny crunch energy.
Freshness first
Made to stay loud from first crack to last crumb.
Flavour with a point of view
Jeera, chilli lime, garlic and more—not bland snack dust.
A new kind of familiar
Papad you already know, built for wherever you are going.
The krak formula
Not another potato chip.
We are making a fresh lane in the snack aisle: the satisfaction of papad, the ease of chips, and spice that refuses to whisper.
The main event
Lentils meet a seriously loud crunch.
Small, crisp papad bites bring the unmistakable taste of Indian pantry staples into a pack that travels. Pick a flavour, tear it open, pass it around—or don't.
Bite-sized
Built for easy handfuls, not dinner plates.
Spice-forward
Seasoning you can see, smell and remember.
Start here
Classic to chaos.
Keep it clean with Classic Salt and Jeera. Turn it up with Masala, Black Pepper, Garlic or Chilli Lime.
Coming in hot
Regional heat. Global mischief.
Gunpowder, Pudina, Achari, Peri Peri and Schezwan are ready to make snack breaks less predictable.
Snack break, upgraded
Bring the crunch home.
From solo ₹20 snack attacks to shareable packs, your next bold bite is waiting.
Shop My Business